When running any kind of website, blog, store or anything else the one thing that you need – and that you will thrive upon – is traffic. Without traffic, nobody will ever see your website. Traffic is literally the people arriving to your online location and checking it out, and without it you will never use your online profile for anything other than making your business card look more professional!
If you have a website at the moment and aren’t getting many – or any – hits, you aren’t alone in this. Many people struggle to make the impact they want to online due to the teething problems they find with bringing themselves traffic. If you are finding that getting people in the old fashioned way (SEO/PPC etc.) isn’t going to viable financially, then these more out-the-box methods may help you find some traffic coming in organically.
Give away freebies
This might sound counterproductive, but if you are currently selling a product or a service one of the best things you can do is offer out this service for free to someone influential. Let’s say, for example, that you run a business that sells quality hats. You might want to find some high traffic Instagram and Facebook profiles and pages, and message them to see if you could send them a sample.
If these influencers of the industry like what you can offer, they might just provide some kind of insight, review or promotion about your products on their page. This might sound like a lot of work for very little, but even the most outlandish of niches that you could be selling in will have some kind of high-profile social media network that you can get involved in.
Create Power Content
One of the easiest ways to up your SEO rating these days is to provide two things – length, and quality. The quality is easy enough if you are a talented writer and you can easily impart your knowledge and passion, but for others the length can be the problem.
At the moment, any kind of content over 1,000 words is known as “Power Content”. This is because it provides extra length for additional reading quality, and this type of content sprinkled with relevant and intelligent use of keywords is going to do very well.
Keywords being used naturally in power content is a great way to draw users to your website through providing long and balanced webpages full of interesting information and insight. This is going to do well in the rankings, and is going to be useful to the readers so it will receive more positive traction than a simple 200-300 word blurb with a keyword quota being reached.
Use your knowledge
One thing that many people can find extremely beneficial to boost their website traffic is to take some time and actually interact with other websites, podcasts, blogs and other popular media formats. Going on to do a guest appearance on a podcast, or provide some insight in a written/recorded interview with a popular blog in your niche can be a great way to advertise yourself for free.
Interviews can be handled online with the likes of Skype with ease these days, making providing your insight and getting your message heard – and website noticed – is much easier than it once was.
You can easily provide yourself with far more visibility and traffic without spending a dime if you just use the power of communication and reach out into the community, looking to provide your knowledge & services to hungry and interested individuals.
Sign up for business directories
If you’re a newly established business, consider registering your company in a business directory such as the Google My Business, YellowPages, Yelp, Manta, or MozLocal. Some of our clients have acquired new loyal customers through these business directories because their business model is catered for business listings. The great thing about the majority of these companies is that they offer a free and a premium service so it won’t hurt to try them out and pay for what you like.
We hope these marketing tips will help you increase the traffic coming to your website. If you still need help, you can view our digital marketing services and get in touch with us. We will be happy to meet you!