Discover how our smart, data-driven PPC campaigns have helped our clients achieve success around the world.
Successful advertising management for a brand requires a strong understanding of advertising strategies and budget planning. Our advertising team is highly experienced in producing and executing profitable paid campaign strategies, including Search Engine Campaigns, Social Media Ads, Google Shopping and Instagram Shopping. By uniting data-driven insights with technology and creativity, we’ll create high-performing campaigns that will make a real difference to your bottom line.
Are your Adwords campaigns not working as they should?
In many cases, the lack of professional Google Ads management results in customers becoming disenchanted with results and campaign abandonment.
However, if there is advertising from other competitors, it is probably because that niche is profitable. With efficient campaigns you can achieve increased profitability in Google Adwords.
We are a Google Partner Agency specialized in Google Ads (formerly known as AdWords). We manage search campaigns, Google Shopping, Display, Remarketing, Apps…
We have a team of professional managers with international experience. Our main objective is to apply a Google Ads strategy in which all the campaigns we manage obtain maximum profitability for our clients thanks to our experience in the sector.
Bing Ads is a pay-per-click (PPC) advertising platform used by search engines Bing and Yahoo, with advanced campaign targeting and optimization options. That’s why Bing Ads is a great opportunity for small and medium-sized businesses.
Microsoft’s search engine has not stopped growing in recent years, receiving almost a third of daily queries in the United States, and its integration into the Windows desktop has facilitated its expansion among users, gradually gaining market share among global search engines.
Despite the fact that Google is still the main search engine for many users, and in countries like Spain the share of Bing is relatively small, Bing is a powerful search engine integrated into Windows 10 and many mobile devices, with potential to take into account.
Amazon Advertising is Amazon’s advertising solution. As with other platforms, Amazon uses keyword bidding tools and provides different locations within its Marketplace to display ads.
At Pibeca Solutions we have experience in all Amazon advertising formats:
- Sponsored Brands: We create on-site campaigns aimed at making the brand known. The landing of the same will take place in the store of the brand. They rank at the top of searches and need at least 3 products to be visible.
- Sponsored Products: We develop in-site campaigns where the products appear as “Sponsored” and appear in 3 positions within the searches: in the first row of results, in the middle of the search and at the end, making a total of 10 products sponsored by search.
- Amazon DSP: We increase the reach of your products through the affiliate network and Display campaigns. Its segmentation allows us to adjust the ads by the buyer persona, finding the best audience for your products and thus boost both on-site and out-site sales.
Interactúas con todo tipo de empresas todos los días. Más a menudo que no, la relación y el servicio que recibes deja bastante que desear. Pero de vez en cuando, te encuentras con una empresa que destaca. Ve las cosas de manera diferente. Te apasiona. Te entiende. Te inspira a hacerlo mejor. Queremos ser esa empresa.
Sabiendo que la expectativa de cada cliente que pasa por nuestras puertas es extremadamente alta, nunca dejamos de esforzarnos por ser los mejores en nuestro campo. Es por eso que todo lo que hacemos se basa en cuatro principios fundamentales:
In an era where more and more people trust the information they find online, pay-per-click advertising is an essential digital marketing tool to increase your conversions and improve your ROI while minimizing your marketing spend.
Search Network campaigns are at the core of Google Ads. They allow you to appear in the search results in the first positions of Google immediately. We manage text ad campaigns aimed at capturing users who are looking for your product.
The Google Ads platform has one of the largest inventories of sites to display your ads on. We create banner campaigns and advertisements in the press or web pages on the Google Display Network. Demographic segmentation, by interests or locations.
Google Shopping es uno de los principales canales de adquisición de ventas para campañas de comercio electrónico. Realizamos campañas específicas para promocionar tu catálogo de productos. Optimizamos feeds de datos y campañas de Google Shopping para Ecommerce.
Sometimes, people visit your website but do not take any action (purchase a product, subscribe to the newsletter, hire a service…). We carry out remarketing strategies to once again impact those users who have already visited you and are your potential customers. Strengthen your brand, build loyalty or close sales with remarketing campaigns.
Do you want to improve your brand image by broadcasting video advertising on YouTube? Google Ads allows you to increase the visibility of your brand with campaigns on YouTube. We manage video campaigns on YouTube, with all available formats and types, seeking the greatest impact at the lowest cost.
Google Ads scripts can be used to create custom solutions for real business challenges and their real-time data availability. We love creating custom scripts for clients to ensure that the limitations of the Google Ads platform don’t hold your account back.
Utiliza el conjunto de ofertas en tiempo real premium de Display & Video 360 de Google Marketing Platform para ampliar tu alcance a los consumidores objetivo a través de una red inigualable de inventario de anuncios.
Descubre si tus campañas tienen un buen desempeño y dónde se encuentran las oportunidades para optimizar el crecimiento y la mejora en un proyecto único.
Google Ads allows you to run paid campaigns to boost app downloads. We create universal app campaigns for mobile app downloads. We manage to maximize the visibility of your app, as well as more downloads and installations, always seeking the lowest cost per installation.
The goal of local campaigns is to help businesses provide their potential customers with the information they need to decide to visit their stores and achieve sales in physical stores. They work across Search, Maps, YouTube, and the Display Network campaigns.
A perfect complement to increase the visibility of the brand reaching the ideal clients. They allow you to achieve great reach through personalized, visual and engaging advertising experiences for users who are willing to discover and interact with your brand.
Maximum Performance campaigns are a type of semi-automatic campaign to which text, image and video resources can be contributed. They serve as a complement to other campaigns to increase reach. They can be of great help if the appropriate resources are used and the algorithm is fed back.
We create optimized text campaigns and expanded text ads in Bing Ads, very specific to attract users who are looking for your product and/or service.
Microsoft Shopping campaigns and product ads, available in the US, UK, Australia, France, Germany, India, and Canada
Microsoft Audience Network is a platform used by the search engine that combines artificial intelligence with customer insights to place ads in prime positions for the highest return on investment. Taking full advantage of other Microsoft properties, such as Outlook.com and Microsoft Edge, MAN generates high-performing, cross-device ads that are sized and shaped to match the page they’re served on, and can be displayed either as an ad based on images or on a feed.
We create Remarketing campaigns to follow users who have already visited your website, allowing us, again, to capture the user’s attention.
We strategically promote your products within the Amazon environment. You will get more visibility in Amazon product and category listings.
If you are a Vendor this is your ideal campaign. Boost the sale of your products by displaying them in related product files or very similar items
You will make a difference by impacting the Top Top areas on Amazon. You will show your brand and the most interesting collection of products to users of interest.
Con la integración de tecnología líder en la industria, como el software de heatmapping, nuevas técnicas como scripts de licitación 24/7 y landing pages hechas a medida con contenido optimizado para mejorar tu Quality Score, puedes estar seguro de que mejoraremos tu estrategia con nuestros servicios de SEM y PPC.
INITIAL MEETING
Our experts will meet with you to define your objectives and establish budgets. We will then identify the optimal strategy and combination of tactics to maximize results.
COMPETITORS ANALYSIS
We’ll analyze your competitor’s websites, ads, and other tactics your competitors use to generate quality leads and sales.
RESEARCH KEYWORDS
We’ll determine the best keywords in your industry based on cost, search volume, and purchase intent. We will work with you to choose an ideal combination to effectively reach your target audience.
OFFERS AND BUDGET
We use a number of proprietary algorithms, as well as a variety of tools and human expertise to set up and manage your bids, to maximize your budget effectiveness and return on investment.
CAMPAIGN CREATION
We launch campaigns that are optimized as we collect early data and continue to optimize them to further improve performance. Our main goal is to maximize sales, conversions and leads, while increasing the efficiency of your budget.
COPYWRITING STRATEGY
Our expert copywriters will create strategic and creative advertising texts that are very attractive and relevant to what your target market is looking for. The end result is copy that achieves a high click-through rate, or CTR, from highly relevant and qualified traffic.
SCALABILITY
We develop and manage each and every one of the necessary components of your PPC campaigns so that they can be scaled quickly and efficiently, and fuel your growing online marketing success.
STRATEGIES OPTIMIZATION
So that when investing your budget we obtain optimal results, we use the latest in artificial intelligence and machine learning to make the most of it. Based on your campaign data, we use manual and automated bidding strategies to determine how best to spend your budget and achieve the greatest success.
AUDIENCES AND SEGMENTS
We use a combination of psychographic profiles, demographics, and census data, including household income, geographic location, age, gender, and parental status, to target your campaigns to audiences that convert. Using artificial intelligence, analytics, and cutting-edge technologies, we go the extra mile to maximize the effectiveness of your PPC efforts.
ADS COPYWRITING
Our expert copywriters will create strategic and creative advertising texts that are very attractive and relevant to what your target market is looking for. The end result is copy that achieves a high click-through rate, or CTR, from highly relevant and qualified traffic.
ADS OPTIMIZATION
Once we launch your campaign, we will continue to perform ongoing testing and optimization, including search query analysis, A/B split testing, and multivariate testing to constantly optimize the performance of your campaigns.
ANALYTICS AND REPORTS
We will send you reports that make sense to you. We work with you to set clear KPIs and establish a regular reporting schedule, so you always know how your budget is being spent and how your campaigns are performing.
We have a specialized professional team that is constantly training to respond to the constant changes that the pay-per-click advertising sector is experiencing. Our certifications are a guarantee of technical experience and know-how to improve the results of our clients.
Is a forward-looking plan for your brand’s behavior.
Creativity makes your brand stand out and be memorable.
Is the system that supports your brand and makes it amazing.
Helps your brand to scale and endure over time.
We’d love to help you design an innovative brand, product or service that will make your company great for years to come.