Lean Startup

The Lean Startup methodology is based on validated learning, allowing startups and consolidated companies to face digital change by rationalizing investment and ensuring results.


A change from the inside out

There are 2 main problems that every Startup has to solve when launching a product or service to the market and becoming a successful company: one is insufficient funding and the other is lack of focus or experience. Based on this, Lean Startup is a methodology applicable to any entrepreneur, group or company that seeks to introduce new products or services in the market.

Don't fight the old, build the new

We create your business of tomorrow

A rigid and unrealistic business plan and a predictive execution methodology do not fit the reality of digital environments, full of instability and uncertainty. It is necessary to direct our offer directly to the needs of the target audience and correctly focus the investment of our project on what really matters, allocating a minimum amount of resources to superfluous or secondary needs.

We help organizations analyze the internal and external status quo, design a new digital strategy and carry it out involving all areas of the organization and the company’s value chain, always supported by the transversal expertise of our team. of professionals. We will put at your disposal our knowledge, technical skills and experience.

our approach

Un historial de relaciones exitosas con clientes

Interactúas con todo tipo de empresas todos los días. Más a menudo que no, la relación y el servicio que recibes deja bastante que desear. Pero de vez en cuando, te encuentras con una empresa que destaca. Ve las cosas de manera diferente. Te apasiona. Te entiende. Te inspira a hacerlo mejor. Queremos ser esa empresa.

Sabiendo que la expectativa de cada cliente que pasa por nuestras puertas es extremadamente alta, nunca dejamos de esforzarnos por ser los mejores en nuestro campo. Es por eso que todo lo que hacemos se basa en cuatro principios fundamentales:

Creemos que la excelencia es mil detalles ejecutados a la perfección. Nuestro equipo está obsesionado con los detalles, tanto grandes como pequeños. Así es como entregamos un trabajo extraordinario a nuestros clientes y que les hace confiar en nosotros de nuevo.
Cada marca que construimos o reconstruimos debe tener sentido para nosotros y para el cliente. Así como los clientes evalúan las soluciones de Pibeca, evaluamos cada proyecto para asegurarnos de que somos el socio adecuado para el liderazgo y el equipo.
Es muy importante que cada marca en la que trabajamos tenga un visionario y que la compañía y la marca contribuyan positivamente al diálogo de negocios y cultura en la actualidad. Sólo así podremos ayudarles a ser aún más grandes.
El tiempo es dinero y no queremos desperdiciarlo. No damos rodeos ni intentamos adornar la realidad y contamos las cosas como. Nos encontrará refrescantemente honestos, orientados a resultados e impulsados a buscar la mejor solución para su marca.
Qué hacemos

Visionary solutions that generate real impact

We help organizations analyze the internal and external status quo, design a new digital strategy and carry it out involving all areas of the organization and the company’s value chain, always supported by the transversal expertise of our team. of professionals. We will put at your disposal our knowledge, technical skills and experience.


Digital analytics

We must be aware of our starting point and know the real state of digital maturity of our business. We must identify what is working and what is failing. For this, we analyze the company in objective and verifiable metrics against our competition and the average ratios of the sector.


Digital strategy

Based on the results of the ideation phase and the analytical measurement, we design a digital strategy that will articulate the change and adaptation to the new digital ecosystem.



With a clear roadmap on the table, we will proceed to guide your company step by step, we will take care of supporting your team in the areas of design and technology for everything that the digital transformation strategy requires.


Analysis and reports

The process is a continuous cycle, all actions generate results, which we analyze, process and transmit in a monthly report that helps decision-making and improve results. This monthly reporting follows up on defined KPIs, presenting monthly growth results and a short-term action plan.


Co-creation and design thinking

No one better than your team and your clients to drive change. We take care of channeling your experience to identify the future of your company, applying disruptive techniques that will shape the new online business model.



The strategy is not explained on paper or in a deliverable. We organize one or several work sessions with the team involved to clearly define the tasks to be developed and help in the execution process.


Digital Assets

f the digital transformation process requires new digital assets, we will take care of the UX design and web or mobile development, activating parallel projects.


What our customers
say about us

our approach

The customer at the center

Customer feedback is an aspect of enormous importance, because your survival depends on this information. Don’t waste time and money designing features that the user doesn’t need. All expenses that do not incur their satisfaction should be eliminated in the initial phases of your minimum viable product. Remember: measure, learn, test, implement and adapt. All business models have clients and therefore can apply the Lean Startup methodology.

How much are you willing to pay?

Try going to market on a small scale. Errors are not fatal. Learn from them and correct them as you go. These two ideas are at the core of the Lean Startup process: small forays into the market, dynamic problem solving, and close dialogue with the consumer.

There will be more opportunities to succeed without requiring large amounts of external financing, elaborate business plans, or the perfect product. Increases the value of production during the development phase. Make your business make sense for the gears that make it up and value for those who hire it. Focus on the point where hypotheses, strategy and growth are based, right where the action happens, so that your new project can take to the sea with the best winds in its favor.

With Pibeca Solutions you will have at your disposal a team specialized in Lean Startup and Digital Innovation Strategy that will advise you from start to finish so that your project has the maximum value. From here, we will support and make your project viable from the beginning to its implementation and from then on we will be there as long as you need us. Don’t let inexperience get in the way of your success and that of your company.





Let's talk

Write to us and tell us about your new project.

We’d love to help you design an innovative brand, product or service that will make your company great for years to come.