The Snuglies: educational Ecommerce and E-Learning Platform
The Snuglies is a beginner crochet kit brand that combines physical product, ecommerce, digital learning and creative wellbeing. The project is built around two connected environments: an ecommerce website at thesnuglies.com, designed to present the brand and sell the kits, and an e-learning platform at app.thesnuglies.com, created to guide users through step-by-step video tutorials and support a calmer, more focused creative experience.
At Pibeca, we worked on the digital definition of the project, web architecture, user experience, ecommerce development and the creation of the educational platform. The goal was to build a complete experience: discover the brand, buy the kit and learn to crochet from home with digital support, turning a physical product into a guided learning journey linked to creativity, confidence and wellbeing.
The result is a proprietary digital ecosystem that brings together brand, online sales, physical product, learning content and wellbeing-oriented creative practice, with more than 1,200 kits sold [in 2025 / to date / since launch]. The project reflects our ability to build ecommerce projects with an educational and content-driven layer attached to the product experience.
Task
To create a digital experience capable of selling physical crochet kits while also supporting users throughout the learning process. The challenge was to connect ecommerce, educational content and brand experience so that the purchase did not end with the product, but continued through a clear, accessible and easy-to-use learning platform.
We help you shape, build and connect it to your business: from a website or ecommerce platform to a custom system, integration or digital product.