Sephora USA: digital campaign for a new collection
Sephora USA is one of the leading international brands in beauty retail. For this project, we developed a digital marketing campaign for the launch of a new collection, working on the visual concept, message adaptation and the creative assets needed to communicate the campaign across digital channels.
At Pibeca, we worked on the creation and development of the campaign, defining a visual direction aligned with the brand’s universe and adapting it to different digital formats. The goal was to strengthen the visibility of the new collection through an attractive, clear campaign consistent with the visual language of the beauty industry.
The result was a digital launch campaign for a global retail brand, combining creative strategy, graphic design, visual marketing and multi-channel adaptation.
Task
To create a digital campaign capable of communicating the launch of a new collection within a highly competitive and visually demanding brand environment. The challenge was to build an attractive visual proposal, adaptable to different formats and aligned with the communication codes of the beauty sector.
We help you shape, build and connect it to your business: from a website or ecommerce platform to a custom system, integration or digital product.