Salesforce-connected ecommerce for software licence sales
A confidential project for a technology company specialising in scientific and industrial software. The work consisted of building a complete ecommerce platform in WordPress and WooCommerce, connecting it to Salesforce and automating licence requests through an external licensing server.
At Pibeca, we worked on the development of the online store, the configuration of Salesforce as the company’s CRM, the integration between WooCommerce, Salesforce and Cryptlex, and the programming of internal processes using Apex, flows, triggers and email automations. The goal was to build a system capable of managing online software licence sales, recording commercial information in Salesforce and triggering the necessary processes after each purchase.
The result is a connected ecosystem that brings together ecommerce, CRM, sales automation and software licensing. The project reflects our ability to integrate business platforms, develop custom Salesforce processes and turn commercial operations into more traceable, automated digital workflows.
Task
To create a system capable of selling software licences online and coordinating, from Salesforce, the commercial and technical processes that take place after purchase. The challenge was to connect WooCommerce, Salesforce and Cryptlex, structure Salesforce as an operational CRM and automate licence requests through Apex, flows, triggers and emails, reducing manual work and improving process traceability.