California College of the Arts: branding and campaign for a cultural exhibition
California College of the Arts is an international educational institution dedicated to art, design, and visual culture. For this project, we worked on the branding and campaign development for “Stories of Us,” an exhibition featuring CCA faculty that focused on personal narratives of belonging, care, and community.
Pibeca developed the campaign’s visual style and the assets needed to promote the exhibition across digital and institutional channels. The goal was to create a recognizable, flexible graphic identity that aligned with the project’s artistic nature and worked effectively across various communication formats, social media, and online platforms.
The result was a visual campaign for a cultural exhibition featuring a distinct identity and digital assets designed to promote the event in a way that was cohesive, engaging, and aligned with the institution’s creative spirit.
To create a visual identity for a group exhibition centered on personal narratives, community, and belonging, while balancing artistic expression, communicative clarity, and institutional coherence. The challenge lay in developing a flexible graphic system capable of adapting to various formats and channels without losing visual recognizability.
We help you shape, build and connect it to your business: from a website or ecommerce platform to a custom system, integration or digital product.