San Francisco Art Institute: digital admissions campaign
San Francisco Art Institute is a renowned educational institution in contemporary art. For this project, we developed digital creative assets for a student recruitment campaign designed to promote applications to the school under the message “Shape the world with art + ideas”.
At Pibeca, we worked on the visual adaptation of the campaign across different digital formats, including assets for web and social media. The goal was to create a recognisable, direct visual line aligned with the institution’s artistic universe, while keeping the call to action clear: encouraging prospective students to apply.
The result was a visual campaign for educational recruitment, with digital assets prepared to communicate the admissions process across social and web channels, combining image, message, visual hierarchy and brand consistency.
Task
To create a series of digital creative assets capable of communicating an admissions campaign in a clear, visual way, aligned with an international art institution. The challenge was to balance visual impact, institutional identity and call to action, adapting the message to different channels and formats.
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