SendTreats: ecommerce website and app for in-store redeemable gifts
SendTreats is a digital platform created to make it easier to buy and send physical and digital gifts, such as cinema tickets, coffees or other experiences redeemable at participating locations. The project combined website, mobile app, ecommerce and transactional logic, allowing one person to buy a product or experience and send it to someone else for later redemption.
At Pibeca, we worked on the functional definition, digital architecture, user experience design and development of the website and mobile app for Android and iOS. The goal was to build a clear journey: discover available products, select a gift, complete the purchase and enable later in-store redemption.
The result was a complete digital product that reflects our ability to develop ecommerce solutions beyond the traditional online store, combining functional strategy, UX/UI, web development, mobile app development and transactional experience.
Task
To create a digital ecosystem capable of managing the purchase, sending and redemption of physical and digital products from web and mobile. The challenge was to design a simple transactional flow, connect the purchase experience with later redemption and build a coherent experience for the buyer, recipient and participating establishment.